Has it occurred to anyone that the way ads are being presented online today is actually taking away from the ‘socialness’ of these networks? Let’s explore this a little further.
If I am on a social network to interact, I’m there because I’m interested in the aspect of friendship, not in what brands I might like because of my friendships. I’m certainly not on this social network because I am interested in what my connection to them can get me. I think most people with friends would agree with me on this point, but some networks must think otherwise because there are still a good amount of pushy ads out there.
At OurPangea, we want to have our cake and eat it too. User engagement and experience on-site should be the main focus overall, and we also need the ability as users to opt-in explicitly to see the ads we want to. We think that any paid message on a social network should be a natural extension of the interests and unique perspectives already being shared without being intrusive.
We know we can find a way to make social network ads better for everyone. Advertising can be a seamless contribution to the interactive melting pot of online communities. Is that really too much to ask?