An Introduction to OurPangea Part 2 of 4
What OurPangea Is Doing
Connection is great. No one wants to be isolated. Through connection social networks have comforted us all against the idea that we’re alone in the world. However, being connected online doesn’t necessarily translate into a sense of connectedness. This connection doesn’t mean “having access to everyone in my network,” “interacting in a meaningful way,” or even “sharing with everyone.” Unfortunately, connection as utilized on social networks is all about numbers. It’s a quantifiable measure of how many people you are “connected” to. There’s no way to define being connected via social networks besides the word connection.
OurPangea is introducing a new, community-centric approach to networking to make our connections more quality based by answering the ‘hows’ and ‘whys’ behind our online connections. That is, how are we connected to these people and why is that important to us? OurPangea is making our connections more relevant to all of us by framing them around the interests we have and the locations of our groups and communities.
In the past weeks we have pointed out a number of disagreements with social networking, mainly:
- Social networking is passive, which means it is not built to facilitate creating relationships outside of our existing circles (reactive networking model).
- Relationships and connections are oversimplified and one-dimensional, which is not a true representation of how we interact with the people in our lives.
- Popular social networking sites are beginning to value company growth and profitability over user-experience leading to a decrease in on-site engagement and an overall worse experience.
Because of this, we are collectively realizing that connection itself can only take us so far, and there’s no greater demonstration of this than the fact Facebook is larger and can connect more people than anything in history but that hasn’t made it better. In fact, people seem more willing than ever to leave the social networking site. So if connection doesn’t make our online experience better, what will? And how do we get there? If today’s social networks connect us, the next step is gaining a sense of connectedness and community from our networks.
So we’re building a Community Network. This type of network is proactive to make creating new relationships and engaging old ones easy. It uses semantic connections for a better way to discover people and groups and remind us why those relationships are important to us. And it will unite the world.
How? If social networking has connected us, then Community Networking will help us understand how we are connected to each other and why that connection is important. It does this by organizing users by their location and their interests. People will not only see how their existing relationships are valuable, but also be able to envision what relationships could be valuable that are outside of their networks. So our networks will start to grow along with the benefits we bring, which will spread from person to person and community to community.
The Community Network is more accurate of the complexities of our real life relationships and groups and it’s designed to be a more fulfilling online representation of those interactions. In short, a Community Network is built to create a sense of community and belonging by enabling us to more easily discover, collaborate with, and engage the people and groups around us.