If Connection is the Pinnacle of Social Networking, What’s Next?
A few months ago there was an article congratulating Facebook for reducing the degrees of separation from 6 to a little more than 4 around the world. The industry response generally was to laud this news as a crowning achievement of networking to that point. While the connectivity of social networking has always been an unspoken truth of the Internet, it hadn’t really been publicly presented in such a prominent way until that point, at least not so directly in regards to social networking.
Hearing this news has to make you wonder if this was the plan of social networks all along. From the perspective that social networking is designed to connect us, Facebook and the rest of the social networking giants have absolutely killed it. They have made the world a smaller place in their ability to connect people. Taking that a step further if they’ve accomplished what was set out to do, where do we go from here? What does this connection mean for us?
While it couldmean creating shared experiences and memories together, right now it’s limited to posting a short sentence of what your own feelings are or what you yourself are doing. Maybe even a photo of the new city you’re in. This no doubt allows us to broadcast our own experiences with others, but we’re not really sharing them together.
This conundrum is something we all dislike and want to make better, not something we should be used to doing. Unfortunately it’s what sharing and being connected online has come to mean. If we’ve reached the point where connecting people has been solved, then what’s next? With OurPangea we want to transcend from broadcasting to others to sharing together. We believe that being connected should mean being able to have a relationship online in a more similar way to how you enjoy your relationships offline. We want people to recognize online connection as a way to experience and collaborate on the things they love to do together.
Our world is unquestionably now a connected one. We have harnessed that power. Now let’s build something bigger and greater with that. Let’s move past connection and towards unity. This is what we are striving for.